- 2026-07-31
- by LethaldiranMX
- Trends
- 0 Comments
LethaldiranMX Insight
The Kit (formerly ConvertKit) plugin serves as a critical bridge for creators and digital marketers looking to seamlessly integrate their WordPress front-end with a powerful email marketing engine. By offloading the heavy lifting of subscriber management, automation, and newsletter delivery to Kit’s dedicated SaaS infrastructure, WordPress sites can maintain optimal performance without the database bloat associated with self-hosted email solutions. The plugin’s native block and shortcode implementations provide developers and content editors with a straightforward mechanism to deploy high-converting opt-in forms and landing pages across various post types. This integration strikes an excellent balance between WordPress content management and professional-grade marketing automation.
Best Fit & Operational Role: This plugin is an ideal fit for content creators, professional bloggers, and membership site operators who require robust audience segmentation and email marketing capabilities without the overhead of managing email delivery servers. Within the WordPress stack, it functions as a lightweight integration layer, replacing heavy local database-driven newsletter plugins with a streamlined API connection to Kit’s external service. It solves the operational challenge of capturing leads efficiently at scale, allowing teams to deploy global or post-specific opt-in forms dynamically while keeping subscriber data securely synchronized with their marketing platform.
Potential Limitations & Pitfalls: Because this plugin acts as a bridge to an external SaaS platform, its operational viability is entirely dependent on the Kit API and external asset delivery. Integrating third-party scripts and forms can introduce minor front-end performance overhead and raises data sovereignty considerations, as subscriber data is processed and stored on Kit’s external servers rather than locally within the WordPress database. Additionally, while the plugin simplifies form placement via Gutenberg blocks and shortcodes, advanced styling customization often requires overriding CSS or configuring designs directly within the external Kit dashboard rather than natively inside the WordPress customizer.
Build your email subscriber lists, send email marketing newsletters, sell more products and build your membership site with Kit (formerly ConvertKit).
Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site.
New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer.
Email Newsletter and Email Marketing Features
- Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block and shortcode options. Perfect for building your email subscribers lists and growing your newsletter audience.
- Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter
- List past email newsletters on your WordPress site to engage your newsletter subscribers
Email Subscription Forms and Newsletter Forms
Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy.
Email newsletter sign up forms can be configured to:
- Send free content, such as a PDF newsletter
- Display when the user is about to leave the page
- Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers
Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple:
- Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers
- Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type
- Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy
For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by:
- Using the Kit Forms block in Gutenberg
- Using the
[convertkit]shortcode in the Classic Editor - Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles
Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level.
Form Builder Block
Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress.
With the Form Builder block, you can:
- Add fields such as first name, email address, and custom fields
- Apply tags and sequences to subscribers for powerful segmentation
- Enable reCAPTCHA protection (if configured in your Kit account)
- Style forms using block editor controls, with full support for your block theme’s CSS and styling
This makes the Form Builder block ideal for:
- Subscription forms to grow your email subscribers list
- Contact forms that connect directly to Kit
- Custom forms tailored to your email marketing strategy
Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one.
Membership Sites and Membership Content Protection
Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product, or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more.
This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site.
There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease.
Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously.
Send Email Newsletters and Email Marketing Campaigns
Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list.
Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by:
- Using the Kit Broadcasts block in Gutenberg
- Using the
[convertkit_broadcasts]shortcode in the Classic Editor
Landing Pages for Email Newsletter Growth
Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product.
Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages.
Sell Products and Membership Access
Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization.
List Email Newsletters
Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed.
Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content.
Plugin Integrations
With the Kit for WordPress Plugin, you also get integrations with:
- Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy
- Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form
- WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management
Our other WordPress Plugins provide further integrations between WordPress and Kit:
- Kit for WooCommerce: Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit
- Kit for Gravity Forms: Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options
What is Kit?
Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease.
Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out.
Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags.
Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees.
Documentation
Full Plugin documentation can be found here.
Configuration
- Configure the plugin by navigating to
Settings > Kitin the WordPress Administration Menu, and clicking theConnectbutton - Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types
- (Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings
- (Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach
Editorial note: This overview combines WordPress.org official plugin metadata with an AI-assisted LethaldiranMX editorial review. Plugin data should be verified on the official WordPress.org listing before installation.
