- 2026-05-20
- by LethaldiranMX
- Trends
- 0 Comments
DeveloperServer-side tracking for FluentCart using sGTM and GA4 Measurement Protocol.
CodifyCore sGTM for FluentCart connects FluentCart checkout activity to Server-Side Google Tag Manager and Google Analytics 4 Measurement Protocol.
The plugin helps store owners send key ecommerce events from WordPress instead of relying only on browser-side scripts. It routes events to a server-side GTM endpoint and improves attribution with first-party checkout data. Advanced direct Meta CAPI routing, diagnostics, and event tools are available in the separately distributed Pro extension.
Key features
- Server-side ecommerce event tracking for FluentCart.
- sGTM routing through GA4 Measurement Protocol.
- Purchase, InitiateCheckout, AddToCart, PageView, ViewContent, and Search tracking.
- Compatibility points for separately distributed CodifyCore extensions.
- SHA-256 hashing options for selected customer matching fields.
- Gross or net order value reporting.
Purchase event behavior
The Purchase event is deduplication-protected and fires after a reliable order signal:
- Payment status changes to Paid.
- Order status changes to Processing.
- Shipping status changes to Shipped or Delivered.
- The receipt page fallback only fires after a reliable paid or processing signal.
Requirements
This plugin requires FluentCart to be installed and active. Without FluentCart, the addon remains inactive and shows an admin notice.
